San Marcos, CA
Areas of Expertise:
Startups, Psychedelics, Wellness, Consumer Packaged Goods, Fundraising, Public Speaking, Social Media, B2B
A Bit About Me
A creative marketing professional with an entrepreneurial spirit , I have a proven track record of launching and scaling startups. I have a solid business acumen with competencies in building effective content strategies, digital marketing, social media and fundraising. I am an accomplished, versatile and creative leader that knows how to collaborate with industry leaders to effectively align with and support key business initiatives. I also have the ability to design metrics and KPIs that provide crucial building blocks to inform management decision-making.
Prior to consulting, I founded a b2b design studio dedicated to branding and packaging where we built some of the most influential brands in California. I also created and successfully fundraised for a luxury beauty brand that achieved placement in retailers like Fred Segal and Saks Salon in NY. My work has been featured in several nationwide Podcasts and publications. Check out My Work page to learn more.
January 2020 - September 2021
Fog & Tree
Purple Line Media
May 2017 - December 2019
A luxury beauty brand I formulated and launched into nationwide retailers resulting in a clear understanding of what it takes to create, manage and market a successful brand. I built a network of internal and external stakeholders that supported the brand vision resulting in a successful round of funding. I grew the brand to distribution in over 50 doors including luxury retailers like Saks in NY and Fred Segal in LA. I also pitched the brand to over 1m viewers on the Entrepreneur Elevator Pitch Show.
A premier, boutique, creative studio I founded and managed as CEO. We specialized in legitimizing brands through elegant packaging design, and consistent, relevant, omni-channel messaging. Purple Line Media offered a variety of design services along with providing compelling copywriting for customer brand stories, taglines, social media posts, press releases and corporate communications. We participated in the development of 100+ amazing brands that resonated with consumers, had rapid shelf-velocity and widespread distribution.